1
They search.
A city or a ZIP code, and the kind of care they need. Assisted living, memory care, independent living, home care, etc.
For Providers
Families are already looking. Make sure they find you.
Senior Care Finder is a free directory where families search for senior living, compare their options, and reach out to communities directly. No login required. No advisor in the middle. No fee when someone moves in. That’s right, No Referral Fees!
Here is how it works, and what it means for your community.
We built the site we wished families had
Finding senior care is hard, and most of the places a family lands online are not really built to help them. They are built to collect a family’s contact information and sell it to providers as a lead. The family fills in a form, and what the family gets back is a call from someone they did not ask to hear from.
We went the other way. Every provider is in the directory, whether they are a paid member or not. Families do not need an account. Nobody is paid to point a family toward one community over another, and we are never paid when someone moves in.
That is a better deal for families. It also turns out to be a better deal for you.
What a family actually does here
2
They compare.
Photos, care types, what a community offers, what other families have said about it, and what makes each one different. They open a dozen tabs. They come back the next night and do it again.
3
They reach out.
To the two or three communities they picked. Directly. Their inquiry goes only to the providers they chose.
By the time someone contacts you, they have already done the homework and put you on a very short list. Nobody handed them your name.
What that means for your brand
You are seen while the list is still being made
Most marketing reaches a family after they have decided what they want, or long before they are thinking about it at all. A family on Senior Care Finder is in the middle: actively looking, comparing real options, and not yet committed to anyone. That is the moment being visible is worth the most.
You are seen accurately
An incomplete listing does quiet damage. An old phone number, missing care types, three photos from 2018, no answer to the questions every family asks. Families notice, and they draw conclusions. A complete, current, well-reviewed listing is the cheapest trust you will ever build.
You keep the relationship
The family contacts you. You answer. There is no advisor sitting in the middle of that conversation, no handoff, and no invoice when they move in. The relationship is yours from the first call, and so is the credit for it.
Most of this, we do for you
Your listing is a page on one of the largest senior living directories in the country, and it will be found by families and by search engines whether you touch it or not. What it says about you is worth getting right.
For communities on a paid listing, our team writes and maintains:
- A written description of your community, in plain language
- Answers to the questions families actually ask, in a proper FAQ section
- The page title and description that gives your community the opportunity to show up in search results
- A section where you tell families what makes your community different, in your own words
- A tracked call button, so the calls you get from us are calls you can actually count
- A link to your own website, tagged so you can see the traffic in your own analytics
- A featured write-up about your community on the Senior Care Finder blog
We re-check your care lines and pricing information every year before your renewal, so the page does not quietly drift out of date.
How our search results are ordered
At Senior Care Finder, we believe the best provider partnerships start with transparency.
- The top two spots in a set of search results go to Premium listings.
- The third spot always goes to a claimed listing, which is the free kind, whether that provider pays or not.
- After that it alternates: paid, free, paid, free, on down the page.
- Premium pulls from about 20 miles around wherever the family searched, and only for the kinds of care you actually offer.
- In smaller markets there may not be enough Premium listings to fill the paid spots. When that happens, free claimed listings fill them instead. No spot is ever left empty.
Every provider is listed and findable whether they pay or not. Premium changes where families see you. It does not change whether they can find you.
Two ways to grow with us
They are separate products. You can buy either one on its own.
Premium
Premium Plus
Premium and Premium Plus
Where your community appears when a family searches your area and your kind of care, plus the page we build and maintain for you.
- Top-two placement in relevant search results
- The full provider page, written and kept current
- A tracked call button and a tagged link to your site
- A named contact on our team and regular reviews of how the page is doing
SCF Pulse
Your reputation across the sites families check before they call you, in one place.
- Every review from every major platform in one dashboard
- Alerts when a new one lands, and help drafting a response you review and send
- How your ratings compare with nearby communities
- Listing details kept accurate across directories, including your Google Business Profile
SCF Pulse is its own platform, sold on its own. Nothing in it changes where your community appears in Senior Care Finder search results.
Not ready for either? Start free.
Claiming your listing costs nothing and always will. A claimed listing, which we also call a verified listing, lets you correct your details, add photos, and keep your information current. It is the same thing under both names, and it is free either way.
It is also the best first move. Half of what makes a listing work is just being complete.
See how to set up your listingLet’s look at your markets together
Tell us where your communities are and we will show you what families see when they search those markets today. It takes 20 to 30 minutes.