Top-two placement in your market
Your community holds one of the top two spots in relevant searches within about 20 miles, for the care types you offer, rotating with other Premium listings in the same area.
For providers / Premium listings
Be the community families see first
A Premium listing puts your community in the top results when a family searches your area for the kind of care you offer. There is no referral fee, no charge per inquiry, and nothing to pay when a family moves in.
The two-minute check
Before we tell you anything, go look
Open a new tab. Go to seniorcarefinder.com, search your ZIP code and your care type, and find your community in the list. Then search just your city.
How far did you have to scroll?
That question simply describes what this page is about. Everything below explains what decided it, and what changes you can take, if you would like to impact it.
Search your marketVisibility, explained
How the order is decided
We keep it simple and transparent. Here’s exactly how it works.
- The top two spots go to Premium listings.
- The third spot always goes to a claimed listing, which is the free kind, whether that provider pays or not.
- After that it alternates: paid, free, paid, free, on down the page.
- Premium pulls from about 20 miles around wherever the family searched. Your field is bigger than your street.
- It only applies to the kinds of care you actually offer. A memory care search does not pull in your independent living building.
- In smaller markets there may not be enough Premium listings to fill the paid spots. When that happens, free claimed listings fill them. No spot is ever left empty, which means in a thin market you may already be near the top without paying anything.
Every provider is listed and findable whether they pay or not. Premium changes where families see you. It does not change whether they can find you.
Built around your community
What a Premium listing actually gets you
A page we write and keep current
Our team writes your description, the page title and description that show up in search results, and a proper FAQ section answering what families actually ask. We re-check your care lines and pricing information every year before renewal.
A call button you can count
Your page gets a call button that fires a tracked event, so a call that came from us is a call you can actually attribute. Most directory calls disappear into the switchboard. These do not.
A tagged link to your own site
A link to your website carrying a tracking code, so the traffic shows up properly in your own analytics instead of landing in the direct bucket.
Your own words on your own page
A section where you tell families what makes your community different, written by you rather than by us.
A named contact and a regular review
Someone on our team who knows your account, walks you through how the page is performing, and helps you improve it.
Premium listings also get priority in the “similar communities nearby” module on other providers’ pages within about 20 miles, and a featured write-up about the community on the Senior Care Finder blog.
And here is what it does not do
We believe in being transparent with our provider partners from the start.
- It is not exclusivity. Other communities still show, including ones paying nothing. The third spot is reserved for them by design.
- It is not a quality badge. Premium describes where you appear. It says nothing about your care, your licensing, or your inspection history, and we will never suggest otherwise.
- It is not a promise about how many families call you. We control where you appear. We do not control what a family does next, and anyone who tells you they do is selling you something we are not.
- It is not a Google ranking product. Premium is about where you sit inside Senior Care Finder. Your listing page is indexed by search engines whether you pay or not.
- It is not a reputation product. That is SCF Pulse, which is sold separately and changes nothing about your placement.
A different line in your budget
One price for the year, not a cut of every win
If a family moves in through a referral company, you get an invoice for part of what that resident pays you. Better resident, longer stay, higher rate, bigger bill. That channel costs you more every time it works.
We do not take a cut. There is no fee when a family moves in and no charge per inquiry. A Premium listing is one price, for one community, for a year, and it does not move whether one family reaches out or twenty do.
We are not telling you to drop anything. Referral companies do a job and for some communities they do it well. We are saying it helps to have one line in the budget that stays flat while your census goes up.
A conversation, not a commitment
What a discovery call actually looks like
We keep it focused & to the point: 20–30 minutes.
You talk, we listen.
Your markets, your buildings, how you are filling them today, and what is working. We are trying to understand your situation, not run a script at you.
We show you where you stand.
What families see when they search your markets right now, and who is showing above you.
You decide what happens next.
If it is a fit, we will talk about which communities make sense and what it costs. If it is not a fit, we will be upfront about that too.
A few honest answers
Questions we get asked
How much does a Premium listing cost?
It depends on how many communities you list, so there is no single number to publish. What we can tell you is the shape of it: one price, per community, for a 12 month term, and it does not change based on how many families reach out. Ask us on a call and you will get your figure.
Do you charge us when a family moves in?
No. Senior Care Finder is never paid per inquiry or per move-in. There is no commission and no success fee. Unlike a referral network, there is no fee when a family moves in.
What happens to our listing if we do not buy Premium?
Nothing. Every provider is listed and findable whether they pay or not. You can claim your listing for free, which we also call verifying it, and keep your details, photos and care types current at no cost. Premium changes where families see you, not whether they can find you.
Will our competitors stop showing up?
No. The third position always goes to a claimed listing, whether or not that provider pays, and the pattern continues down the page. Premium buys you the top two spots in your area and service line. It does not clear the field, and we would not claim it does.
Will this help our Google ranking?
Premium is about where you appear inside Senior Care Finder, not where you appear on Google. Your listing page is indexed either way. We would rather set that expectation now than have you measure us against something we do not sell.
How do families actually reach us?
Three ways, all of them trackable. A pricing request form on your page, a call button that fires a tracked event so the call is attributable, and a link to your own website carrying a tracking code.
Is this the same thing as SCF Pulse?
No. SCF Pulse is our reputation management platform and it is sold separately, including to providers with no Premium listing. Nothing in Pulse changes where your community appears in Senior Care Finder search results.
Your markets. Your next step.
Let’s look at your markets together
Tell us where your communities are and we will show you what families see when they search those markets today. Twenty to thirty minutes, and no obligation at the end of it.